The goal of Yandex search is to provide users with information in the shortest possible time that will fully meet their request and meet all the criteria for easy perception. To provide the most relevant site pages in Yandex search, the service’s algorithms automatically analyze the request, content, and the history of user interaction with them. The performance of such machine actions is controlled by automatically calculated metrics.
In order to raise a site in Yandex search, machine ranking algorithms collect information about user interaction with Search results and expert evaluations. Assessors manually place their search results options and set ratings that are used to check the quality of the results generated by the algorithm for site positions in Yandex search for relevance to queries. To improve the verification of a web resource, the service uses the following metrics.
Surplus
Surplus is a metric that is responsible for the usefulness of the issue and is calculated from user interactions with Yandex Search. The success of the changes that have been made are checked as follows. An experiment is being conducted in which two random groups of users are shown a different version of the search results: one — the new one, the other — the old one. Based on the data obtained, experts draw conclusions about the usefulness of the changes.
There are rules according to which the Surplus metric works, and the result that can affect the position of the site in Yandex search:
- each interaction of the user with the resource will be recognized as successful or unsuccessful;
- if the outcome is unsuccessful, the metric is reduced, and the elements that are noticeable and attracting the attention of users will be given the largest penalty;
- if the visitor could not find the answer to the question and reformulated the request, then the Profit metric decreases and the site’s position in the search also decreases;
- upon successful interaction, the page metric increases by a positive value, while taking into account the fact that the user found the necessary information immediately and did not return to the search results.
Proxima metric
In order for the algorithm to be able to more accurately determine the quality of pages, Proxima, which is calculated based on page ratings from the collected database (index) and other data quality signals, takes into account the following site parameters:
- measures the balance of useful and intrusive content on web resource pages;
- notes additional signs of the quality of information on the site and the authority of the author in complex topics;
- the site’s position in Yandex search is affected by how high the probability of solving the user’s task on the page and site is;
- the compliance of the page content with the user’s request is evaluated.
Signs of a bad site
What is the difference between a good website and a bad one? The Yandex search engine strives to ensure that the user finds the answer to his question in the minimum time and does not spend additional minutes waiting for the site page or a separate photo to load.
Not all resources meet the submitted requirements of the service and therefore they do not appear in the search results. Below are examples of low-quality sites that will not be able to increase their positions and get into the TOP:
- sources that provide goods that are meaningless for the visitor or information on affiliate programs, as well as those who deceive customers by redirecting them to third-party resources;
- those who mislead their visitors by posting links to download third-party programs;
- groups of sites of the same owner that provide customers with the same products, created with the aim of filling several positions in the search results and collecting traffic;
- low-quality websites of organizations that have distinguished themselves by unfair actions towards customers (according to Yandex services and user requests);
- sites with non-original content that place SEO links or use visitors’ devices for cryptocurrency mining;
- if meaningless, invisible or barely visible text is posted;
- low-quality sites that imitate user actions or use aggressive display of advertising materials;
- uninformative pages that provide little use to visitors and increase the load on the site, thereby reducing the speed of crawling the resource by the robot;
- forums, message boards containing a lot of link spam, as well as low-quality sites that link heavily to each other.
Below are the main criteria for distinguishing high-quality sites from low-quality ones:
- when filling the site, you need to think about users, and not the Yandex search engine. Each element on the page or in the online store should be placed taking into account the needs of the target audience;
- a high-quality site should clearly and clearly give an answer to the stated topic of the resource and fully disclose the chosen area;
- originality, quality and usefulness of the content help to increase the position of the site in Yandex search;
- a carefully thought-out interface will help users quickly understand the navigation of the site and see the main information;
- A high-quality site differs from a low-quality one in that it contains only interesting and beneficial links for the client.
How to make a website faster and improve its quality?
Fast loading of the site helps to improve the quality of the resource, as the user can not wait until the page is fully loaded and not waste his time. A long wait reduces the level of trust in a web resource and affects other important indicators that will reduce its attendance. Increasing page loading speed is one of the important recommendations for improving the site.
To improve website loading speed, you need to do the following:
- resources that block page rendering: scripts or CSS, it is better to place them below or implement them using lazy loading;
- set up caching and Gzip compression, and use a CDN to download images, JavaScript, and CSS files;
- improving the website can be done by postponing the loading of images that are not in the visible area, after all the necessary elements;
- reduce the number of HTTP requests and the size of CSS, JavaScript, HTML files;
- apply only compressed images and fast CSS animations;
- optimize server code and available system resources, and reduce the number of redirects.
Site Quality Score Tracking
Analysis of site indicators will help to find out how useful a web resource is to users. Using the Yandex Webmaster service will help:
- track achievements that directly affect the fast loading of sites or its position in Yandex search;
- compare resource data with information on other competitor sites;
- using this service, you can receive recommendations for the further development of site indicators;
- check for problems on the site and look for possible causes of errors;
- effectively track the dynamics of the ICS.
Comparison of site indicators
Website performance indicators will help to conduct a comparative analysis with competitors and track the dynamics of resource development within a particular business niche. Such a comparison will help track:
- the presence of company data added to the Business section, thanks to which organizations are displayed in Yandex search results, on Maps and other services;
- progress in obtaining signs that give users additional information about the site and increase trust in it;
- it is possible to check the rating of the site: from one to three is considered a bad result, and four and five are considered good. By evaluating a site, users can leave feedback about it. This data is displayed on the «Quality Score» page if the number of reviews on the site exceeds ten;
- the presence of the Turbo pages mark on the site significantly increases the performance of the site;
- on the Yandex Webmaster service, you can monitor the IQS indicator — Site Quality Index;
- analysis of site performance can be carried out by the rating of the store in the product search, which shows whether buyers are satisfied with its work.
To achieve effective site performance and increase its position in Yandex search, it is necessary to take into account different parameters of influence on page loading speed and the usefulness of the posted content. If you want to achieve a high-quality result when promoting your site in Yandex search using various SEO methods, then contact the experienced specialists of the Optima-Promo™ IT company. We will carry out comprehensive work on the pages and help improve the search results of your resource.