Contextual advertising in Yandex Direct and Google AdWords

❗Contextual advertising is an effective tool for online promotion to increase the number of orders and hits from the site. We will precisely and effectively set up an advertising campaign taking into account the specifics of your business, show advertisements to your target audience, we will constantly analyze and optimize the campaign and improve its performance indicators. We will return users to the site and stimulate repeat sales using retargeting tools. As a result, you will receive effective and targeted traffic to the site and the growth of applications / orders.

💻 We professionally set up and maintain:

Technologies that we use and train at work:

We offer contextual advertising services by our certified specialists

What is setting up contextual advertising in Google AdWords and Yandex.Direct?

IT-company “Optima-Promo™” provides services for the development and maintenance of professional advertisements, contextual advertising:

• Reducing the cost of attracting targeted traffic.
• Target click cost optimization.
• Elimination of ineffective and addition of new requests and advertising messages.
• Monitoring of the launched advertising campaign, control of expenses of funds and evaluation of conversions.
• Reporting: lists of keywords, clicks, impressions, targeted actions and CTR.
• Evaluation of positions and bids, targeting and auto-broker actions.
• A / B analysis and split testing (if included in the tariff).

Stages of setting up contextual advertising:

• Application acceptance and competitor analysis. Our experts analyze the demand in your segment, the level of quality of the web resource, forecast the cost and traffic. They predetermine the target audience, set the budget and agree on KPIs.
• Elaboration of the semantic core of the main search queries. All search queries are divided into thematic groups and are divided according to the readiness of a potential client to order or purchase.
• Working out advanced broadcast conditions, geotargeting and negative keywords. Each advertising campaign for a certain field of activity is expanded with an individual and standard list of negative keywords. Niche adjustments are made for the most effective translation of advertising messages.
• Setting up an advertising campaign. When setting up contextual advertising in Yandex.Direct and Google AdWords, the specifics of the sphere are provided for, all functions and the new effective potential of advertising systems are applied. Our specialists create texts, headings, additions and extensions for future ads.
• “Optima-Promo™” specialists determine the tools and set up analytics and conversion systems. In analytics systems, the goal is set, and the received identifiers are entered on the site by programmers. Click distribution maps are analyzed, as is the quality of traffic by source and channel. Due to the information received, specialists begin to understand exactly which requests are ineffective and which ones bring customers.
• Drawing up reports and recommendations. Regularly at the end of the month, a report is issued on budget expenditures, performance indicators and the results of the advertising campaign.

Why is it profitable to order contextual advertising and promotion in “Optima-Promo™”

• We show the effective progress of repeat sales and the value of the average check.
• Increasing the number of leads and sales from your web resource.
• Our specialists demonstrate a high return on investment.
• Cooperation according to a legally executed contract.
• We optimize contextual advertising, which leads to inefficient financial costs.
• All worries related to the implementation of control and settings of search and contextual advertising are taken over by our specialists.

Contextual advertising in “Optima-Promo™” is carried out exclusively by certified specialists who annually confirm their qualifications. In addition, this type of service is a very effective tool to increase profits in the course of doing business. Therefore, you can order contextual advertising from us at the best price and with the possibility of further cooperation.

Attention: For cooperation, write to us on WhatsApp right now (we work with all cities of the Russian Federation, CIS, Europe):