Site audit from “Optima-Promo™”

A free site audit is a standard check of a web resource by “Optima-Promo™” specialists, aimed at the degree of efficiency for lead generation and suitability for promotion. Due to this service, each client as a result receives a work order for 3, 6 or 12 months, broken down by months and indicating the work performed and their cost. When conducting a free SEO site audit, our experts always take into account the level of competition in the niche, the specifics of your business and the geography of promoting the web resource.

Comprehensive SEO site audit and analysis (paid) is in the form of a clear and convenient report, checking from 30 pages to 70, including the analysis of Google Analytics or Yandex.Metrica statistics, as well as from the Google and Yandex webmaster panels by data analysis. This service also involves checking the web resource for flaws and errors that prevent it from working effectively, attracting the target audience, and making sales. To date, effective traffic and high positions in search engines are closely related to the behavioral factors of a web resource, ease of navigation, and the capabilities of a mobile version, which is why our specialists pay great attention to conversion and usability along with SEO and technical parameters. Therefore, you can always order a website audit at “Optima-Promo™” at an adequate cost and the possibility of further fruitful cooperation.

When and for whom is site audit and analysis important?

• In order to control your employee or contractor and to correct the strategy for promoting a web resource.
• It is necessary once every 6 months in the course of active filling and promotion of a web resource or in a passive mode of operation once a year, since technologies are constantly changing and require special concentration.
• A paid site audit is a written document that records all the problems and indicators of a web resource. Then, with this document, you can clearly discuss the problem statement with our company or your specialists.
• In order to understand at what stage of technical development you currently have your Internet resource.

Reasons to audit an online store during the promotion of a web resource:

• There are no applications, as well as traffic.
• Traffic is growing rapidly (for example, from contextual advertising), and the number of applications from a web resource is small or not at all.
• In the long run, no significant results.
• There are no applications, but traffic is growing.

What does our comprehensive paid site audit consist of?

Site audit and analysis includes from 6 to 13 points:

• Technical errors at the web resource. Typical errors are inaccuracies in layout and scripts, lack of redirects (redirects), technical domains that are not hidden from indexing of the second or third levels, etc.
• Competitive analysis. We look at competitors from the TOP of search results and their technologies, effectively working chips in promotion and offer you to implement them.
• Analysis of web-resource conversions.
• Analysis of website traffic sources. Based on statistics from Roistat or Yandex.Metrics and Google Analytics.
• Conducting an analysis of user behavior on a web resource.
• Analysis of the usability of a web resource.
• Conducting a semantic core analysis (if you have one).
• Analysis of adaptation for mobile devices of a web resource.
• Analyzing the download speed of scripts.
• Analysis of the e-commerce platform (for an online store) and its settings.
• Web resource usability errors – working with WebVisor. Our specialists check individually for each type of Internet resource for compliance with the topics of the functionality required by the site.
• Errors related to SEO (search engine optimization). Depending on the complexity of the web resource and CMS, errors will occur and most of the audit will be carried out by our specialists.
• Result. In the form of a brief TOR and recommendations for improvement, a proposal is made from our company to improve the performance of your web resource.

The final result of the site audit will be a convenient report for you from 30 to 70 pages with full analytics and only working recommendations specifically for your web resource, taking into account the characteristics of your niche and business. The audit and analysis of a site with recommendations currently counts over 400 points – this is the limiting set of working criteria used also by Yandex and Google assessors in order to assess the quality of web resources and search results.

Benefits of site analysis and audit in “Optima-Promo™”

Excellence audit and site analysis in our company:

• All conclusions and site analysis results are compiled by our specialists, where you receive a report with all the recommendations in a convenient and understandable form.
• Our experts delve into the specifics of your business in detail and analyze all available sources of statistics, including web resource interfaces using special software.
• More than 15,000 audits have been conducted over 15 years of work, where, according to the available results, most of our clients have increased sales, traffic and conversions by 50% or more.
• We are not robots, but real professionals with over 15 years of experience. Not a single automatic audit conducted by a robot can only point out typical and technical errors of your Internet resource. In 90% of cases, this is generalized information and in practice it is ineffective and has a high margin of error.

To get an analysis and, for example, an audit of a landing page, you can write to “Optima-Promo™” via Whatsapp/e-mail/feedback form/online consultant, indicating the following: your full name, web resource address and email. Within one working day you will receive an answer and an approximate price for the site audit.

Technologies that we use and train at work:

We use a full range of tools for training website promotion and optimization:

Attention: For cooperation, write to us on WhatsApp right now (we work with all cities of the Russian Federation, CIS, Europe):