Benefits of SEO-promotion of online stores with our company:

• Since 2005, we have a real work experience, we are included in the TOPs of popular SEO companies.
• Individual strategies for optimizing online stores in the cities of the Russian Federation and the CIS, taking into account the specifics of the regions, the level of competition and topics.
• Creation and promotion of an online store of any size and CMS, as we are certified development partners of “WordPress”, “1C: Bitrix”, “Modix”, “OpenCart”, etc.
• Thanks to a set of works, we improve the usability parameters of a web resource, increase conversion and adapt the site for mobile devices.
• Exceptionally reliable, working and modern methods of promotion of a web resource.
• Signing a formal contract with our company, including the guarantees fixed in it.
• A real portfolio of works with various online stores throughout the Russian Federation.

What does an increase in the conversion of an online store lead to?

An increase in conversion for a web resource means an increase in the efficiency of the budget for promoting a store on the Internet, an increase in the number of calls and sales, automation and reduction of the routine actions of customer service managers, attracting a huge number of customers and increasing the number of repeat sales. Our company has effective technologies for turning resource users’ traffic into targeted buyers. Therefore, to increase conversion, our specialists have created special strategies for promoting the store in the regions and certain algorithms of actions.

Specialists of the IT-company “Optima-Promo™” for the promotion of an online store will do the following:

• Create an individual strategy to promote the online store to the TOP.
• They will audit the web resource and eliminate existing errors in performance.
• Increase conversion rates and adapt the web resource for the mobile version.
• We will qualitatively perform the service of optimizing the online store for important search queries.
• Eliminate content errors.
• Attract the target audience to your site.

Cooperation “Optima-Promo™” with online stores in the promotion

Our company has worked and is actively cooperating with dozens of online stores in the following areas:

• industrial equipment;
• promotion of an online store of commercial and cash equipment;
• auto parts and auto accessories;
• promotion of an online pharmacy store;
• household appliances and electronics;
• food;
• promotion of an online store of building materials;
• goods for animals;
• jewelry and many more.

Online store promotion in Yandex and Google includes the following:

• Creation of a paramount plan for promoting an online store, based on commercial factors and demand.
• Perform a detailed audit of 400 items.
• Collection and analysis of SA. Selection of a wide list of keywords.
• Organizing the directory structure, separating and further merging categories of a web resource.
• Compilation of a variety of pages by categories, tags, products and filters.
• Implementation of content optimization on pages and product cards (if necessary).
• Creation of schemes and rules for the operation of automation tools for meta fields, and headings.
• Study of commercial factors.
• Work with internal and external links of a web resource.
• Study of the factors of the region.
• Competitive analysis and changes in search engine algorithms.
• Managing web resource snippets.
• Monitoring the promotion of an online store.
• Systematic preparation of recommendations for the development of a web resource.

Effective SEO promotion of an online store

During the search promotion of the online store, our specialists are working to increase:

• attendance;
• turnover on completed orders (if there is access to such data);
• the number of orders;
• conversion rate;
• average check amount.

In doing so, we aim to reduce:

• the number of abandoned carts;
• the number of failures.

Reliable and high-quality result after online store optimization

Checklist for improving and optimizing your online store:

• Pages have CNC (human-understandable addresses).
• For each visitor to the web resource, site navigation is clear and simple.
• It is possible to leave a review, including posted reviews in the product cards.
• All order forms work correctly on the web resource, and managers process received applications in a short time.
• The web resource has a convenient and branched structure.
• Filters in the directory are applied and work properly.
• It is possible to compare products by parameters and properties.
• You can add any product to the “Wish List” or “Favorites”.
• The online store after promotion is integrated with messengers.
• Creation of meta tags for products in automatic mode has been adjusted.
• All meta tags are filled in, the correct markup of headings is done according to the structure.
• After optimizing the online store, you can make payments online.
• Optimized and high-quality images are loaded in product cards, including the possibility of zooming in, image descriptions have optimal alt-attributes.
• Web resource adapted for tablets and phones.
• A system of discounts and special offers for goods has been implemented.
• Video reviews are loaded in product cards.
• Descriptions of goods and their characteristics are filled.
• The functionality “purchase in 1 click” is implemented.
• The add to cart button is visible and stands out against the background of the existing web page design elements.
• The display of blocks of promotional products, similar, recommended, additional and “bestsellers” is correctly configured.
• An online consultant and a quick call function are configured.
• Shows detailed information about payment options for goods and delivery terms.

⚡ Technologies that we use to increase conversion:

We use a full range of tools to audit and analyze your site: