What is a website conversion and how to determine it?

Website conversion is the ratio of the number of website visitors who performed certain actions on it (visiting a certain page, registering, subscribing, purchasing, watching a video, calling) to the total number of all visitors (total traffic) of the site.

Website conversion is one of the main performance indicators of an online business. Large traffic to a web resource from social networks or high positions in Yandex or Google searches are worthless if such users do not convert into customers. When your site has only 2-10 orders per 1000 visitors, you need to search for the cause of this situation. And there can be many reasons, for example: low quality of the site, poor adaptation for mobile devices, outdated content, poor work of managers responsible for order processing, high cost of your goods/services, vague USP or positioning, etc. If you want to eliminate them, you can order an increase in site conversion in “Optima-Promo™”.

How to increase website conversion?

Is there a conversion formula for website visitors? First you need to define conversion actions (goals) for your site. This can be a purchase, switching to a messenger, a call, ordering a call back, sending an application, downloading an application or a book, subscribing to a newsletter, etc. Our experts will analyze statistics (CRM, Yandex.Metrics, Google Analytics), at what stage users leave the page, and identify the most priority areas. For example, it doesn’t make sense to test the design of a company page if the bounce rate on the main page is very high. The price for improving the website conversion depends on the amount of work carried out and the wishes of the client, for more information, please contact us via instant messengers and social networks.

It is necessary to influence the increase in the conversion of visits to the site in order to increase the proportion of likely customers (hot leads, ready to make a purchase), so our specialists pay attention to the following basic parameters of a web resource:

• safety and reliability;
• adaptability and attractiveness of design;
• page loading speed;
• ease of use;
• optimization and visibility in Yandex and Google search;

Increasing website conversion from Optima-Promo™ specialists

At the initial stage, to increase the conversion of the site, our specialists produce:

• Analytics of information about the company, discovery of advantages, company specifics, audit of a web resource to identify existing problems.
• Analysis of competitor sites: identifying the strengths and weaknesses of the client’s site in contrast to competitors.
• Analytics of issuance in search engines and the level of competition.
• Analysis of the technical features of the site in terms of the possibility of making changes and fixing problems.
• Analytics and division of the target audience of the site.
• Modeling scenarios of user behavior on the site.

After that, the IT-company “Optima-Promo™” concludes an agreement with the client to carry out comprehensive work to improve the conversion of the site, where the following scope of work is performed:

• Analysis of behavioral indicators of web resource statistics in order to identify particularly problematic areas (web analytics).
• Checking the cross-platform and cross-browser compatibility of a web resource.
• Walking through user scenarios and troubleshooting.
• Conducting website usability testing.
• Analysis and evaluation of usability testing results, reporting.
• Setting goals “Engagement of visitors to the web resource” / “Conversion of visitors to potential buyers”.
• Making edits to the web resource by our specialists.
• Checking correct optimization.

Service to increase website conversion

To increase the conversion of a site for sales, you must:

• Perform a search audit.
• Conduct a technical audit of the web resource and fix any problems found.
• Perform a usability audit, fix any bugs found, follow all the recommendations shown in the report.
• Make a comprehensive website promotion in Yandex and Google search engines.

After carrying out work from the specialists of “Optima-Promo ™” to increase the conversion of the website and search traffic, you get:

• Duration of results.
• Growth in the number of applications on the website and calls.
• Improving the quality of behavioral factors.
• Site selection from competitors.
• Increasing the number of sales from the site.
• Highlighting a unique selling proposition.

⚡ Technologies that we use to increase conversion:

We use a full range of tools to audit and analyze your site: