Keys.so is a service for semantic analysis of competitors’ websites in search engines and contextual advertising. It allows you to create a semantic core based on data from similar sites, select search queries and improve the quality of contextual advertising. The Keys.so service allows you to understand which topics are most relevant to you and can bring more traffic to the site.
The main advantages of using the Keys.so key competitor analysis service:
- a wide base of keywords, which allows you to get high-quality queries, remove duplicates and expand key phrases;
- site analysis by group report, by Yandex Direct ad, as well as competitor analysis is available in Keys.so;
- analysis of competitors’ ads allows you to download them, analyze the content and check the effectiveness of the work;
- reports on any number of domains, where you can pick up ideas that bring a large amount of traffic.
Semantic site analysis in Keys.so
Semantic core
The Keys.so service has another useful feature that can significantly reduce time costs – compiling a semantic core. This is an important factor for search engines as it determines the TOP of the most popular queries. Among other things, the section for analyzing the semantic core of the site includes many tools: collecting queries, systematizing key phrases, and building the site structure.
Complementary phrases in Keys.so
In the drop-down menu of the “Tools” section, there is a subsection “Complementary phrases”. It is enough to enter a key phrase into the line and get similar queries starting with the specified words. You can choose one of the suggested queries or enter your own. This feature is useful not only for beginners who are unfamiliar with the semantics of the site, but also for experienced professionals who want to save time and financial resources and get rapid development and promotion of their site.
Keyword combinator
In order not to spend a lot of time compiling the semantics of the site, the Keys.so service can combine search queries in one click. To compose such phrases, the program uses 3 windows, each of which enters the words of interest, and the system generates the maximum number of full-fledged phrases for search engines from them. All generated requests can be downloaded in the form of a report and can be easily used to promote your resource.
Keys.so page request list
The Page Request List feature helps you find key phrases that match specific pages on your site. After checking the web address of the page, a report is generated that contains a list of requests and information about them. The following are useful features available in this section:
- Removing duplicates. When compiling the semantics of the site, not only explicit duplicates of keywords, but also implicit ones, may arise. Keys.so allows you to exclude such repetitions, especially if they are rarely used. Processing results are displayed in two columns: the left column shows requests after applying filters, and the right column shows requests that were excluded from the list.
- Comparison of lists in Keys.so. To avoid repeated requests, you can use this function. The program allows you to identify and remove duplicates. To generate a report, you need to insert queries into the combo boxes, select the type of comparison and click the “Process” button. The results of the comparison will appear on the screen.
Dictionary of words by pages
The Vocabulary Compilation function on Keys.so will help you prepare the terms of reference for writing texts on the site. It creates requests for each page that will improve the position of the site in search results. To do this, you need to enter the addresses of the sections of the site and analyze them on Keys.so. The result will be presented as a dictionary from which you can select the necessary words. You can also view the full list of queries when conducting such an analysis of the semantic core of the siteю
Analysis of competitor websites in Keys.so
Site Comparison
Keys.so’s competitor site analysis feature will help you compare web resources and understand what your competitors are like. It allows you to identify general trends and evaluate the coverage of key queries on different sites. To use this function, you need to copy the site domains to the service and analyze the results of the semantics on Keys.so.
Analysis of the semantic core of competitors
The program provides an opportunity to analyze the activities of competitors and determine their ranking in the search engine. Using the information received, you can compile a list of the most popular queries that will help create content for the entire site. The main functions of the service are competitor analysis, topical research and position monitoring.
The keys.so service provides information about TOP queries, which include the first 50. Users with an inactive plan will only have access to information about 8 of them. In addition, the program will suggest additional phrases that can be associated with the query keyword and help promote it to the TOP of search results. These phrases are chosen by keys.so in such a way that they have an associated meaning with the keyword and help to expand its context, and at the same time the semantics of the site.
Batch analysis in Keys.so
The Keys.so service has paid rates that allow you to compare and organize data from competitor domains, showing the result of their being in the TOP of search engines, the frequency of queries, the number of pages in the index. With this analysis of competitors, you can get information about the visibility of the site, its coverage and traffic. Batch analysis of domains of interest can be done using the “Process” function. The results will be provided in the form of tables, where all indicators of seo competitor analysis are better compared.
Competitor ad analysis
The Keys.so service allows you to see competitors’ ads, analyze their campaigns according to various criteria – subject matter, the number of ads and requests in context, similarity and other parameters.
Let’s take a closer look at some of the possibilities:
- Thematicity – is an indicator of match on requests with a competitor, expressed as a percentage.
- Similarity – shows how the queries of another campaign match yours in terms of content.
To view a competitor’s ads in context, you must click the “Open All” button in Keys.so. Here you can export the entire advertising campaign to an Excel file. It is also possible to upload ads to a csv file with requests, where titles, text, links, requests and other data will be available.
Conclusion
The service for semantic analysis of the site of competitors Keys.so has a full set of necessary tools for efficient work with a web resource and increasing traffic. The interface of the Key.so service is quite easy to use and allows you to qualitatively analyze competitors. If you want to achieve a good result in website promotion, collect high-quality semantics and conduct an SEO analysis of competitors’ websites, then contact the experienced specialists of the Optima-Promo™ IT company. We will carry out comprehensive work on the pages and help improve the search results of your resource.