💎 Dmitry Golovanov: IT-company “Optima-Promo™”
We increase conversion, improve usability, increase sales.
Development and development of traffic systems: we increase conversion, increase sales.
Leading specialist in search technologies (SEO), Internet marketing and WEB-development (certified developer) of IT-company “Optima-PROMO™”: Golovanov Dmitry Olegovich
🥇 Specialization and professional skills
Management in IT, SEO, SEM, web programming, contextual advertising, analysis of search algorithms, increase in website conversion, increase in online sales. Internet Marketing. WEB design and layout. Social targeting networks and YAN. Implementation of CRM. Setting up end-to-end analytics. Complex methods of search promotion.
🥇 Education:
- Master’s degree, full-time, specialty: “Psychology of Management”, Ural Federal University named after the first President of Russia B.N. Yeltsin, Yekaterinburg. Graduation year: 2022
- Higher, full-time, specialty: “Applied Informatics in Economics”, red diploma in your favorite IT specialty. Department: “Accounting and marketing information systems”. Humanitarian University. Graduation year: 2009
🥇 Experience:
| Date | Place |
|---|---|
| January 2005 – July 2007 2 years 7 months | Freelance Russia SEO specialist, web developer Search promotion of sites, Internet advertising, site development. |
| January 2008 – September 2008 9 months | Spylog Advertising LLC Moscow Internet Marketer Placement of promotional materials on partner Internet resources. |
| January 2007 – July 2011 4 years 7 months | “PromoTechnologies” Ekaterinburg SEO programmer, head of Internet advertising department Built a sales department, formed an IT department of specialized specialists, carried out work on “complex” projects in the field of Internet advertising and SEO. |
| October 2008 — December 2019 11 years 3 months | OOO “Yandex” Moscow In-house advertising partner Internet advertising, website development, development of the YAN network (Yandex advertising network of sites). |
| July 2011 – present over 10 years | IT-company “Optima-Promo™” Russia Lead Developer, SEO Programmer, Internet Marketer, Director IT director of “Optima-Promo™” company, founder, certified web-seo-developer, internet marketer. Leading specialist in promotion, development and support of websites. |
🥇 Brief IT Bio:
He started his career in IT, since 2005, as a student of the IT faculty, 2nd year.
In 2006, he began his career in a company in Yekaterinburg, as a software engineer for setting up and programming payment terminals.
In 2006, he made a successful project of databases for registering defective phones for a service center.
In 2006, he made a successful project for a travel company to attract traffic and sales of tours to Egypt and Turkey. After that, the director of the travel company bought Maybach for himself and went to live abroad.
In 2007, he launched two projects, this is his own web studio. And closed it, due to lack of managerial experience. As well as a highly loaded information portal on automotive topics, the project quickly moved into the TOPs of search engines in the regional market of the Ural Federal District, with a stable traffic of 10+ thousand visitors per day from search.
In 2007, with a partner, he began to develop the direction of search engine optimization in a small web studio in Yekaterinburg. Subsequently, they became leaders in the Yekaterinburg market, in this segment, until 2011.
In 2007, he entered into a partnership agreement with Yandex and Spylog to place advertising materials and monetize his own projects.
In 2008, he created a grid of subsites for search engine optimization, signed a number of agreements with partners from Moscow to develop partner services: dating, tenedra, online stores, link aggregators. Started developing these areas.
In 2008, one of the first in Yekaterinburg received the status of a certified Yandex agency for contextual advertising, later, due to the unprofitability of this model, since 2011 they abandoned it.
In 2008, being a 4th year student, he took 3rd place at the Interuniversity Olympiad in the Ural Federal District in object-oriented programming on the 1C:Enterprise 8.1 Platform.
In 2009, he launched his first own online store, and quickly sold it, bringing it to the leading position in terms of traffic in the jewelry category.
In 2009, he graduated from the university, IT specialty, with honors.
In 2010, he registered his IP. Started his way in entrepreneurial activity, for a number of projects it was a necessary step.
In 2011, he finished working with a partner and opened his own Internet agency “Optima Promo”.
In 2014, “Optima Promo” was registered as a trademark, work under this name continues and the company is strengthened.
In 2015, an excellent portfolio was developed, over 10 years of work in IT, the backbone of the future team was formed, as well as the technological core of our IT systems.
In 2017, he opened a representative office of Optima Promo in Sochi. But a year later, it was closed due to the unprofitability of the business.
In 2018, two new areas in IT companies were launched: CMM and CRM.
In 2019, repositioning in the market, from an Internet agency and a web development studio, Optima Promo turns into a full-fledged IT company. With a successful pool of projects and technological solutions.
In 2020, we are improving customer service and improving the quality of our production at Optima Promo.
In 2021, the second representative office was opened in Yekaterinburg in the Vysotsky business center.
In 2022, he wrote and defended a scientific dissertation on the topic: “Research on the perception of interfaces and user engagement in a software product” and completed his master’s degree.
In 2022, we are launching several of our own new IT projects under the Optima Promo brand – an online school and a business mentoring site.
🥇 Professional competencies:
- Development of an online promotion strategy. Website support.
- WEB-development, SEO-programming.
- Development of websites, landings, online stores.
- Connecting analytics, synchronization with 1C, integration with payment systems, PBX.
- Implementation of CRM: Bitrix24. Setting up end-to-end analytics.
- Website modernization. Increasing conversion. Development of conversion landing pages.
- Consulting services for Internet marketing.
- Web analytics, certified specialist in Yandex.Metrics, Google Analytics.
- Search site audit (analysis of site positions, selection of selling queries and assessment of competition for them, forecasting demand and efficiency, estimating the cost of promotion).
- Search engine optimization of sites (in Yandex, Google), etc.
- Work on website modernization and conversion increase
- Contextual advertising: Yandex.Direct, Yandex.Market (certified specialist Yandex.Expert), Google AdWords (certified specialist), etc.
- Automation of business processes, implementation and maintenance of CRM.
- The ability to act not stereotyped, make decisions based on the current situation.
🥇 Advantages of cooperation:
IT-company “Optima-Promo™” has consistently been in the TOP5 of the largest companies in the field of SEO and Internet search marketing in the Ural Federal District for over 10 years.
Golovanov Dmitry is included in the TOP20 practicing experts in the field of search technology, SEO in the Russian Federation and the CIS and holds a stable first place in these areas in the Ural Federal District.
Orientation to the development of the Internet project. As part of the promotion service for queries in the search, work can also be performed in the complex on filling the site, analyzing traffic and tracking statistics, forecasting demand and analyzing the promotion of the main competitors.
In addition to Internet promotion, our company provides services for website development, web design, technical support, contextual advertising, outdoor photography, audit, Internet marketing, 1C: Integration and synchronization, anti-virus protection of the site, etc.
We work with marketplaces. CRM Bitrix 24 and Amo. Setting up end-to-end analytics.
We are working on increasing the conversion of the site, increasing the growth of sales from the site.
Automation of business processes, implementation of CRM, setting up end-to-end analytics.
You get the opportunity to receive advice on issues related to your web-project.
Leading specialist in search technologies (SEO), Internet marketing and WEB-development (certified developer) REAL EXPERIENCE for over 15 years. The portfolio includes more than 500 successful projects, including federal brands.